For many guesthouse and B&B owners, catching the eye of a potential guest and getting them to follow through by booking can be a challenge. While offering discounts and package specials can boost bookings for a time, it doesn’t necessarily benefit your business in the long run, or create loyal guests who will return.
However, there are several clever marketing strategies to help you speak to potential customers and capture their interest. Here are 5 examples:
1. Identify and share your Unique Selling Point
Ask yourself what makes your B&B different? What can you offer clients that other places don’t.
Once you have identified your Unique Selling Point (USP), promote it using your social media channels, work it into your story and make sure it stays top of mind for potential customers.
2. Tell your story
Through the use of images and video clips on your social media channels, you can tell the unique story of your business to catch your potential customer’s eye.
Rather than just offering a discount, you can encourage viewers to create an emotional connection with your property and its story. What sets it apart? What makes it unique? And what special memories and experiences will people walk away with? Use tools like Facebook 360 to create content that is shareable and more interactive.
3. Market your location
Clients may be searching for an area with certain attractions, so don’t just focus on what you can offer, but talk about what your area has going for it as well. What are some of the attractions nearby? Why is your area a convenient and interesting place to stay? Your future clients will want to know this.
4. Pay-per-click advertising
Google Ads provides an incredibly cost-effective way to target a specific audience. Simply identify the most relevant keywords and specify your budget, and customers will see you the moment they start a search for what you offer. It’s cost-effective because you only pay when they click to visit your website or call you, so you can control how much is spent and during what times. As it does take some prior knowledge, consider hiring a digital specialist to run this for you, or take a free online course.
5. A professional, beautiful website
As soon as someone is interested in booking with you, they will inevitably head straight to your website to find out more. It should be updated regularly, easy to use and have clear contact details, as well as a link to your Google Map location. If your budget doesn’t extend to a web designer, you can use free sites like wix.com or Wordpress to create one yourself.
The information contained in this article is for information purposes only and does not constitute professional advice.
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